‍Together with the client we decided to focus on management online appointments and reservation history. Additionally, we wanted to create a section in which both the client’s own salons and franchise salons could be added, replaced or liquidated.

‍

Each new feature was discussed with the product owner from the client side and tested internally with their personnel. Hotjar and other analytics tools were used to achieve a deeper understanding of user actions and to identify usability issues on the fly and issues they encounter.

After almost ten months of improving the user experience aspect the time staff spent on making and rescheduling appointments was significantly reduced thanks to powerful calendar scheduling features. Reminders and custom messages could be sent directly to the customer and notify staff about updated appointments. Time for replacing, liquidating or creating a new salon in the system was minimised by using a structured set of actions for each process.