Collaboration with Orange

Julia Turubanova • Freelance UX Consultant

Design startegy and UX concepts for B2B offers

PROJECT OVERVIEW

For the last couple of months I have been collaborating as an independent design consultant with Orange and have helped the company with several projects.

All of these projects were focused on creating solutions for the b2b market to increase sales and maintain customer retention at a high level for these projects.

MY CONTRIBUTION AND APPROACH

Together with the business team we worked on developing a strategy and customer experience scenarios for new b2b products.

I was leading the process of analyzing existing client data, preparing competitive analyses, facilitating discovery workshops and designing a solution using low fi wireframes to test designs at earlier stages of development with potential customers and improve the solutions for subsequent stages.

I worked closely with the research, marketing and sales teams who had essential knowledge concerning their customers.

User deep interview, corridor tests, remotely moderated tests are methods which were used to better understand customer needs, their pain points, and develop an effective solution.

HOW TO ADJUST FREELANCING TO THE CULTURE OF A BIG COMPANY

For me, an experienced Design freelancer, it was a challenge to adjust my expertise and skills to the way that this huge company operated. The company had its own processes, and my goal, as an independent seasonal freelancer, was to analyze current practices and find the most effective way for our collaboration.

I prepared a plan and for the first three weeks I tested a few scenarios of collaboration. This approach helps to ensure proper communication, enables time management for both sides and uses my support for developing design strategy for b2b products effectively.

FINAL OUTCOME

The end result of our collaboration was very successful: we effectively developed and tested several b2b solutions, I organised and facilitated several discovery workshops.

Additionally, Orange had the chance to use new design methods and check new ways of collaboration with an independent freelance consultant, which is an effective way of injecting a new vision, a different perspective and allows ideas to be verified more quickly.